Landing Page Design for LetsGo (Travel App)

Landing Page

As the UX/UI Designer, I led the full landing page design process — from concept to clickable prototype:
Wireframed key flows
Created a visually engaging UI with a clear hierarchy
Collaborated with marketing on messaging

In a saturated travel app market, user retention is tough. Most platforms help with bookings — but few give users a reason to stay loyal. Without long-term value, travelers jump between apps chasing better deals, leading to low engagement and repeat usage. Creating a simple Landing page for conversion.

LetsGo flips the script by making loyalty the core experience. The app introduces a tier-based reward system where users can earn points and unlock perks like lounge access, hotel upgrades, and early booking discounts.
I designed a conversion-optimized landing page to showcase this unique value proposition, making it clear, exciting, and action-driven from the very first scroll.

* Hero Section: Bold CTA + Glimpse of the app
* Rewards Breakdown: Interactive visuals explaining how points and tiers work+animated tier progression to spark curiosity
* App Download CTA: Prominent prompts for both iOS and Android

* Adobe XD – Wireframes, UI design, interactive prototypes
* Notion – Research docs, project notes, content planning
* Miro – User journey mapping and ideation
* Adobe Illustrator – Custom icons and illustrations

* Personalized tier progress bars using real user data
* A/B testing for CTA buttons and reward messaging
* Expanding to a progressive web app version
* Real user reviews and community features
* Social Proof: Testimonials and trust signals to boost credibility
* Gamified elements to deepen engagement